Privacy Policy

Alembic (Pty) Ltd operates the website, which provides the Service.

We respect your privacy and will protect your personal information in the way that is set out in this policy.  If you choose to use our Service, then you agree to the collection and use of information in line with this policy.

Why we collect information

We collect information so that the website can work properly and so that we can deliver the Service. For example, when you add a product to your basket, then continue browsing, we have to remember what’s in your basket and that it’s you who put it there; when you purchase a product and we need to deliver it to you; when you create a login and we need to remember you, to let you in again; when you close a popup, we need to remember that, so you don’t see it again.

We also collect information that helps us determine how you travel through the website so that we can improve the website experience for you and future users. In addition, we may collect information about how you found us—which search engine and search phrase you used, and which link you clicked on, so that we can improve our marketing. We use third-party services like bitly and Google Analytics for that and, if you allow them to, some of those may store some information which they’ll combine with other information they have about you, so that they can send you more personalised advertising. This last point applies to Google, mostly, although they’ve said they’re going to do less of that.

As you can see, the Personal Information that we collect is used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy.

The Personal Information We Collect

While you use this website and our Service, and for the purposes mentioned above, we may collect the following information:

  • Personally Indentifiable Information We may require you to provide us with certain personally identifiable information, including but not limited to your name, email address, phone number, physical address and postal address. This information will be used to contact or identify you.
  • Log Data Whenever you visit our Service, we collect information that your browser sends to us that is called Log Data. This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser version, pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other statistics.
  • Cookies Cookies are files with small amount of data that is commonly used as an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer’s hard drive. You have the option to either accept or refuse these cookies, and know when a cookie is being sent to your computer. If you choose to refuse our cookies, you may not be able to use some portions of our Service.

For more detailed, site-specific information on how we use cookies, please read our Cookie Policy.

For more general information on cookies, please read All About Cookies.

How We Use Your Personal Information

We may use your personal information to:

  • respond to your enquiries;
  • send you a proposal or quote;
  • verify your identity;
  • provide you with our Service, or deliver a product;
  • improve our Service by analysing it for trends;
  • send you electronic newsletters, updates and invitations; and
  • link to you via social media.

Note You can unsubscribe from our newsletter by using the options available when you receive it.

Sharing and Disclosing Your Personal Information

We will not sell nor disclose your personal information to anyone, except as provided in this policy. We might, in addition, disclose or transfer your personal information:

  • to third-party suppliers, affiliates, partners, agents or subcontractors in order to provide you with our services (see next paragraph);
  • to employees or subcontractors who require it to do their jobs;
  • in a situation where the law requires us to.

We may share your information with third-party companies and individuals, or give them access to it, in order to:

  • facilitate our Service (for example, to serve a form for you to complete, and then securely store the data for us);
  • provide the Service on our behalf (for example to complete a credit card transaction);
  • assist us in analyzing how our Service is used (Google Analytics);
  • send you electronic newsletters, updates and invitations; and
  • link to you via social media.


  1. The third-party services we use are obligated protect your information in the same way that we endeavour to, and we will not use any that we don’t trust to do just that. However, we have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services. You are welcome to contact us to find out which ones we use, and perform your own review the privacy policies of those websites.
  2. In addition, our Service may contain links to other sites, for example as a reference in a blog article. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Once again, we have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. Therefore, we strongly advise you to review the privacy policies of those websites.
  3. Our employees and subcontractors are contractually bound to keep all confidential information confidential. We ensure that they are aware of this, and that they take their confidentiality obligations seriously.

Security of Personal Information

We value your trust in providing us with your Personal Information. We therefore strive to use commercially acceptable means of storing and protecting it. That said, no method of transmission over the internet, nor method of electronic storage, is 100% secure and reliable, and we cannot guarantee its absolute security. You may also choose to read our Information Security Policy.


By providing us with your personal information, you grant consent for it to be used in the way described in this policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately, after they are posted on this page.

Contact Us

If you have any questions or suggestions about our Privacy Policy, or wish to access or correct your personal information that we hold, please contact us.